Propellerhead Announce Name Change and Revolutionary Reason 11

Reason 11 plugin DAW

Propellerhead has just made three massive announcements, including a Reason 11 DAW update, a plugin version of their Reason Rack, and a company name change to Reason Studios.

Reason 11 will include several updates to their flagship DAW, most notably the ability to use the Reason Rack as a plugin, in what the company describes as a “complete gamechanger.”

Propellerhead announces Reason 11, including revolutionary Reason Rack Plugin, plus company name change to Reason Studios.

This means that users will be able to use all of the Reason instruments, effects, and Rack Extensions in any DAW allowing VST support, with AU support expected to be available soon.

Speaking on the update, the Reason Product Manager, Mattias Häggström Gerdt, described how the Reason Rack Plugin allows for a new level of personalisation in work flow:

“We believe making music is not a self-contained, in-the-box activity. Everyone does it differently and with different setups…I’ve personally enjoyed using Reason Rack Plugin in Ableton Live for example, launching clips with my favorite Reason instruments, Players and Rack Extensions while improvising guitar over that. It makes for a different workflow and I end up with new music because of it.”

Some of the most requested workflow features, like improved sequencing and editing, have been included in the update, as well as the below five brand new devices:

Quartet Chorus Ensemble: four flavours of chorus and ensemble effects, from classic vintage chorus to the unique sound of granular ensemble.

Sweeper Modulation Effect: a high quality, multi-talented phaser, flanger, and filter unit with expansive dynamic modulation options.

Master Bus Compressor: a ready-for-radio bus compressor can now be applied anywhere in the rack.

Channel Dynamics: a subtle compressor, expander, and gate from Reason’s studio-grade mixer for use anywhere in your signal chain.

Channel EQ: the legendary modelled EQ unit featured in countless platinum recordings, now its own rack device.

Finally, Propellerhead have announced that they will be officially changing their name to Reason Studios in a decision which reflects the company’s desire to modernise its brand identity.

In a statement, Tim Self described the company’s aspirations to do “so much more” and that the name change was a gesture of their commitment towards that:

“It didn’t take much research to figure out that the world knows us for Reason…Reason is what we do and who we are now, so why not be direct and own it outright?”

Reason 11 and Reason Suite will be available on the 25th of September, with beta testing available now. If you are also already a Reason user, there will be an option to upgrade to Reason 11 once it is released.

Head over to Reason Studios for all the details.

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