We gotta hand it to the Fender marketing team, the campaign around the new Offset Series is bloody brilliant. To showcase the new range, they asked five artists to make a video showing off their Offsets. Things got weird (and awesome).
Fender commissioned SLAVES, BØRNS, Shlohmo and more to show off the new Offset Series, and things got weird.
To flaunt the new Mustangs, Duo-Sonics and Mustang basses, Fender gave SLAVES guitarist Laurie Vincent, Garrett Borns, a.k.a. BØRNS, R&B artist H.E.R, Shlohmo, and Elle King total creative freedom to create a video each to show how their offsets inspire them – all they had to do was include the guitars.
Fender Offsets: A Lasting Innovation of Shape and Facility It’s a series of guitars that’s shaped rock ‘n’ roll - from ‘60s surf rock to ‘70s punk to ‘90s grunge - not merely musically, but also in aesthetic. The Fender offsets, so called for […]
Fender have Unveiled New Guitars from their Made in Japan Series Fender's Made in Japan guitars have been a long-time favourite of many players around the world. They offer great quality at much lower prices than their American counterparts, and Fender […]
Gibson Launches the Lee Roy Parnell ’59 Les Paul Standard Gibson has teamed with blues and country luminary Lee Roy Parnell to deliver a signature '59 Les Paul standard. The new model takes its cues from classics of the past, as well as a bit of […]
Fender Offsets: A Lasting Innovation of Shape and Facility It’s a series of guitars that’s shaped rock ‘n’ roll - from ‘60s surf rock to ‘70s punk to ‘90s grunge - not merely musically, but also in aesthetic. The Fender offsets, so called for […]
Fender have Unveiled New Guitars from their Made in Japan Series Fender's Made in Japan guitars have been a long-time favourite of many players around the world. They offer great quality at much lower prices than their American counterparts, and Fender […]
Gibson Launches the Lee Roy Parnell ’59 Les Paul Standard Gibson has teamed with blues and country luminary Lee Roy Parnell to deliver a signature '59 Les Paul standard. The new model takes its cues from classics of the past, as well as a bit of […]