Fender Expands its Portfolio by Acquiring Bigsby

Fender has announced that it will acquire Bigsby from Fred Gretsch Enterprises. Gretsch and Fender have had a relationship since 2002.

Fender has announced that it will officially acquire Bigsby. Could it be the beginning of an exciting new direction for Fender guitars?

Bigsby have owned the tremolo bar on all types of electric guitars for decades, featuring prominently on Gretsch guitars in particular. They’ve also made a very small number of guitars and pedal steels over a history that stretches back to the 1940s.

The takeover makes sense for Fender: its easy to imagine that the Bigsby tremolo will find its way into the Parallel Universe line of guitars sometime in the near future.

Stay tuned at Fender for more updates.

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