Fender Music Australia has donated 300 new acoustic guitars to the nationwide Don’t Stop The Music Campaign, an initiative led by Musica Viva, The Salvation Army and The ABC. The campaign will see the guitars distributed to primary schools in disadvantaged areas around the country to promote the transformative effects of music education.

Fender Music Australia has kindly donated 300 guitars to disadvantaged schools through the nationwide Don’t Stop the Music campaign.

The Don’t Stop the Music campaign has been documented on a three-part ABC series, hosted by none other than Guy Sebastian. The program explored the positive effects of a music program in an underprivileged school in Perth and the transformative experience it had on teachers, parents and students.

When Fender Music Australia’s General Manager mark Amory saw the documentary, he knew he wanted to get on board.

“When I saw Don’t Stop the Music on TV, I instantly knew it was something Fender needed to be a part of… The best way to help out was to get a bunch of instruments in the kids’ hands and encourage them to make music and enjoy themselves.”

“Thousands of students across Australia are missing out on music education, and all the benefits associated with learning music. With the help of generous donations such as this from Fender, Don’t Stop the Music and Musica Viva aim to make a real difference to children’s lives,” said Musica Viva’s Director of Education, Colette Vella.

Don’t Stop The Music has been successful in gathering over 4,000 instruments for disadvantaged Australian schools. Be sure to check out the three-part series on ABC iview, and if you’d like to donate to the cause, head over to the ABC website.