We gotta hand it to the Fender marketing team, the campaign around the new Offset Series is bloody brilliant. To showcase the new range, they asked five artists to make a video showing off their Offsets. Things got weird (and awesome).
Fender commissioned SLAVES, BØRNS, Shlohmo and more to show off the new Offset Series, and things got weird.
To flaunt the new Mustangs, Duo-Sonics and Mustang basses, Fender gave SLAVES guitarist Laurie Vincent, Garrett Borns, a.k.a. BØRNS, R&B artist H.E.R, Shlohmo, and Elle King total creative freedom to create a video each to show how their offsets inspire them – all they had to do was include the guitars.